Horst Rechelbacher, founded Aveda in 1978. He is an active environmentalist, a pioneering business leader, artist and author. The son of an Austrian herbalist and naturalist, Horst commenced his training in the field of beauty at just 14 years of age. Since then, he has focused on analysing the chemical formation of plants while pioneering the practical use of flowers, plant-based flavor aroma therapy, functional foods and nutraceuticals for the benefit of personal health and well-being. In his continuing effort to study plant-based medicine, he has worked with renowned physicians, chemists as well as experts and traditional healers throughout the world - notably in India and Asia - and with native tribes in the Brazilian Rainforest and North America. Nut-seed pigment from Brazil, cinnamon from Madagascar, ripe berry anti-oxidants.
These are just some of the natural ingredients infused into Aveda makeup for face, eyes and lips. Colours that reflect the richness of nature's palette; formulas made luscious with conditioning plant oils. Caring for your skin, as well as the Earth is Aveda's philosophy. Pure plant-sourced, Aveda all but began the organic trend in hair care twenty-plus years ago. Their texture lotions are nfused with organic marshmallow root. With their hair sprays are propelled by an air-infused technology. Their shampoos and conditioners are made with complex natural aromas that change your mood as you cleanse your hair. Experience the spirit within leaf, stem, petal and root and the living world of nature present in cleansers, hydrators and caring blends for face and body. Their plant-derived ingredients help rebalance, create clarity and radiance-enhancing your skin's well-being overall.
