Starting life in 1887 in Tokyo as a cotton trading company and expanding to making and trading silk, Kanebo launched its cosmetics range in 1936 with a silk-based soap product (Savon de Soie). Using its technological and research and development expertise to create unique beauty products it underwent a rapid transformation in the 1960’s becoming one of Japan’s leading cosmetics brands. The popularity of its combination of rigorously high standards and Eastern beauty aesthetic saw it expand to more than 50 countries and today is one of the world's pre-eminent cosmetic houses. Kanebo has a strong sense of innovation in sourcing the finest raw ingredients in its products. Depending on the specific product application these include proteins from silkworm cocoons, herbal compounds, apricot kernels brown sugar and oolong tea and even microscopic gold particles.
To provide the most effective beauty solutions regardless of cost or technological complexity Kanebo introduced the super premium Sensai range. The products that earn the Sensai name have an almost mystical reputation for exotic ingredients and exceptional healing power. The range includes Sensai Premier for skincare; Sensai CP (Cellular Performance) designed to release the skin's potential using a holistic approach; and Sensai Silk for the particular skin of women in their 30's. Kanebo's range of products covers the full range of beauty treatments: Cleansing (oils, soaps and creams, make-up remover, gels, foams and powders); the premium selection of anti-ageing creams under the Sensai brand; body care (body washes and foaming exfoliators); suncare (sundestressors, self-tanners and after-sun gels); foundations (liquid and cream finishes, powders, compacts and concealers); make up (eye colour, eye liners, mascaras, cheek colours, lip liners and lipsticks); and a hair care line (shampoos and conditioners).
