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Mac

Born from the unique needs of having a range of cosmetics that could stand up to the extreme conditions of high-end fashion photo shoots, MAC Cosmetics has established a special reputation as the make-up professional's brand of choice. It was founded in Toronto Canada in 1985 by make-up artist and photographer Frank Toskan and entrepreneur Frank Angelo. One of the hazards of the strong lighting used in fashion photography and its associated glare is that make-up can appear dull and washed out. The two Franks sought to overcome this by developing a cosmetics line that was both strong enough to stand up to these conditions as well as having the breadth of colours and products to not stifle the creativity of make-up artists. The brand is now part of the house of Estee Lauder but retains its own unique focus and quality standards.

The MAC style is centred on providing showbiz pizzazz with its superb performance in photographic, stage and screen environments. It's not subtle or quietly elegant but if you want to make a statement and stand out from the crowd then MAC is for you. This sense is carried through with its promoted image, using celebrities such as comedian Sandra Bernhard, singers Christina Aguilera, Missy Elliott and Mary J Blige and actor Chloe Sevigny to exemplify the vibrant panache of the brand. The MAC product range covers a wide variety of lip liners, colours and sticks; powders and concealers, as well as products for eyes, skin and nails; fragrances and tools for make-up application including brushes, tweezers, curlers and sponges.